You have the vision.
I turn it into what actually gets done.
Whether you are a creative, founder, or corporate professional,
the title I hold may change, but the job doesn't.
I run the execution so you can stay in your zone of genius.
Most people can tell you what to do, or do what they're told.
I'm the rare middle. I can see what needs to happen, and I make it happen.
Strategists hand you a deck and walk away. Coordinators wait to be told the next step. I bring vision and execution in the same person, so nothing gets lost in the space between the idea and the result. That gap is where most growth stalls. It's also where I do my best work.
W H E R E D O Y O U N E E D M E ?
Two Worlds, One Job.
For Creatives
You are the brand. I run the business behind it, so you can stay in your craft.
Day-to-day business management
Campaign and shoot production
Execution point of contact with your team and agencies
Content and social strategy
You create. I run the rest.
For Founders & Teams
You see where the business needs to go.
I turn it into systems and execution.
Fractional Chief of Staff
Systems and operations build-out
Strategic project and program management
Go-to-market and launch execution
You lead. I make it run.
P R O O F
Trusted by creatives, founders and teams who need to move.
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"Crystal is the backbone of my business. She manages multiple agencies and projects with incredible clarity and ownership, freeing me from admin and logistics so I can fully step back into my creative role. Her strategic mind, calm leadership, and systems have elevated not just my workflow, but the entire business. She truly is one of kind."
Tanya Marie
@lifeoftanyamarie -
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"Getting to work with Crystal was an absolute dream come true!! She is AMAZING and so empowering!!! Her ability to understand me, my vision and craft a clear, compelling go-to-market strategy gave me the clarity I needed!! She was there for me whenever I needed her and she sprinted with me to meet some quick deadlines! From audience positioning to messaging, she helped me refine the true value of our product with her strategic insight, marketing expertise, and deep understanding of the creator economy. I HIGHLY recommend Crystal! She will help elevate your brand every step of the way with SO much care and invaluable expertise!!"
Jen Adams
@interiordesignerella -
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"Getting to work with Crystal was an absolute dream come true!! She is AMAZING and so empowering!!! Her ability to understand me, my vision and craft a clear, compelling go-to-market strategy gave me the clarity I needed!! She was there for me whenever I needed her and she sprinted with me to meet some quick deadlines! From audience positioning to messaging, she helped me refine the true value of our product with her strategic insight, marketing expertise, and deep understanding of the creator economy. I HIGHLY recommend Crystal! She will help elevate your brand every step of the way with SO much care and invaluable expertise!!"
Ashley Morgan
@fromheadtocurve -
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"Getting to work with Crystal was an absolute dream come true!! She is AMAZING and so empowering!!! Her ability to understand me, my vision and craft a clear, compelling go-to-market strategy gave me the clarity I needed!! She was there for me whenever I needed her and she sprinted with me to meet some quick deadlines! From audience positioning to messaging, she helped me refine the true value of our product with her strategic insight, marketing expertise, and deep understanding of the creator economy. I HIGHLY recommend Crystal! She will help elevate your brand every step of the way with SO much care and invaluable expertise!!"
Lois Campos
@loiscamposfotography
M E E T C R Y S T A L
Fifteen years of turning vision into execution.
I spent the last fifteen years working for global companies like Apple, LTK, and Nike. I’ve worked with large global teams and entrepreneurs alike, all trying to build real businesses and I kept seeing the same thing.
Talented people with real opportunity and people around them telling them what to do but no resources with the right experience and mindset to help them execute on that strategy.
So I built Thriving in Color to be that partner, and the name is meant to portray that. It’s about helping people doing bold, vibrant work thrive; by building the strategy and systems with them, to grow and sustain the goals they’re establishing on their own terms.
S P E A K I N G & W O R K S H O P S
Vision is everywhere.
Execution is the edge.
Y O U R Q U E S T I O N S, A N S W E R E D
FAQ
What exactly do you do?
1
I close the gap between vision and execution. Depending on what you need, that looks like a fractional chief of staff, a creative producer, a business manager, or a strategic operator. The title shifts, the job is the same: I take what you're trying to build and make it happen.
How is this different from a consultant or a VA?
2
A consultant hands you a strategy and leaves. A VA waits to be told each step. I'm the rare middle. I help shape the strategy and then I execute it. You get the thinking and the doing in one person.
Who do you work with?
3
Creatives who need someone to run the business behind their brand, and founders and teams who need an operational partner to turn strategy into execution. If you're long on vision and short on time or systems, we'll work well together.
What does it cost?
4
Every client is at a different stage, so I don't do one-size-fits-all pricing. After our first conversation I'll build a custom proposal based on scope, timeline, and the support you need, with transparent pricing tied to the value we're building.
L E T ‘ S C L O S E T H E G A P
If you can see where you want to go, I'll help you get there.
Tell me where you are, where you're headed, and what's in the way.
If I'm the right partner for it, I'll show you exactly how I'd help.